Conversion Rate Optimization (CRO) is a complicated word with a simple meaning. It's about getting as many visitors as possible to a site to perform an action. It can be to make a purchase, sign up for a newsletter or fill out a form.
The CRO course consists of many different schools. We believe the most effective approach is a combination of web analytics, A / B testing, common sense and hard work over time.
Increasing the conversion rate in online stores is reminiscent of many in many ways about increasing sales in a vegetable store. One has to showcase a product diversity to create interest. The content or products must be of a recent date, so you get an experience of fresh produce. Trust and security must be created and achieved through talking about or presenting certifications and approvals. Shopping on your website should be safe. In addition, it always helps to create the smell of a good purchase, just as the vegetable trader has great deals on the chalkboard outside his shop. And most importantly, those who take the tour into the store (or visit the site if you want to) must get good service and follow-up. Then they come back.
We are committed to continuously suggesting, implementing and measuring the effect of measures that can support the above philosophy.